Wednesday, 27 April 2011

The Why Not Associate??

Ok... In this project we need to rebrand a company that we think we need to improve and rebrand the logo.

I choose Furniture Village as my company. Yes... the logo is way too simple right. And the staff of the company is just way too poor... they don't know where the furniture were put and they don't even the price of the furniture...O.o that is just unbelievable. So I decide to rebrand it and improve it.



Yes this is a simple outline of what i am going to do for the new logo rebranding. The logo is still a bit plane, but a less better than the original one right. the outer circle and the text will be red and there will be more improvement to be added soon.


And here is the final outcome of the logo. It looks much better right. nice and sharp and attractive.




And I was thinking that to improve the staffs knowledge,

 I think that they should carry and small notebook about all the furniture details and prices.
So I simply design a notebook for the staff to make their life easier.

Inside the notebook there are photos of what furniture they have and all the information about it. The price tag and the material of the furniture etc.




And finally the most important thing is how furniture treat the customer is very important. so i made this chart to improve their brand of trust and express how good they are.



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